SEO · NinjaOps Guides
One H1 Per Page: The Rule, the Myth, and What To Do
Google reads multiple H1s as a document with two headlines — which is it about? The 'H1 doesn't matter' myth survives because people fixated on tags instead of clarity. One page, one topic, one H1.
How to fix it
- Audit: count
<h1>per page — exactly one. - Make the H1 the page's promise: "Best Air Fryers 2026: Top 6 by Verified Reviews".
- Demote extra H1s to H2/H3 — they're sections, not headlines.
- Keep H1 and title tag closely related.
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