Content · NinjaOps Guides
Internal Linking: Build the Crawl Graph That Ranks Itself
Internal links are how PageRank flows and how Google discovers your deep pages. A flat site — every page one click from home — is only right for tiny sites. Real authority flows through topical clusters.
How to fix it
- Link every page to 5-10 closely related pages in its topic.
- Descriptive anchors: 'best budget air fryer', never 'click here'.
- Link category hubs down to articles and articles back up.
- Orphan pages don't rank — find them in a site crawl.
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